Tom Martin, author of “Invisible Sale,” has been in the agency life for many years. He has spent 20 years driving new business for agencies. In 2010, he created Converse Digital, an agency that focuses on doing business differently.

What you’ll learn about in this episode:

How new business has changed over the years
Why clients no longer believe in hiring just one agency
How to define your value to your clients when delivering ideas instead of “stuff”
Correctly positioning your agency in the days when your client first discovers you
Painless Prospecting: how to get great leads to find you
Can Painless Prospecting work for generalists?
The risks of delegating the Painless Prospecting process
What your content has to do for your Painless Prospecting process to work
Why giving away your secret sauce is never going to implode your business
Tom’s propinquity theory on marketing today
What you can do right now to get started on the business development path discussed in this episode

Ways to Contact Tom Martin:

Website: www.conversedigital.com
Twitter: @TomMartin
Book: "Invisible Sale"

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 32: Business Development in a Digital Age, with Tom Martin.

Build a Better Agency Podcast

Episode 32: Business Development in a Digital Age, with Tom Martin.