Greylock Presents: The Intelligent Marketer

In this episode of The Intelligent Marketer, Mike Duboe and Rishabh Jain host Eric Sufert to discuss the intersection of AI and marketing, revisiting past predictions on the ad stack transformation in the post-privacy era. They analyze the shift towards probabilistic measurement and its impact on advertising investments, highlighting that improved measurement benefits everyone by enabling wiser deployment of marketing spend. The conversation explores leveraging zero and first-party data for better targeting, the potential of personalized pricing and bundling through AI, and the inevitable emergence of ad networks within LLMs. They also discuss the role of SEO versus paid advertising in AI-driven search, the format of native AI ad units, and the evolving role of agencies and media buyers in a world where platforms like Meta are increasingly automated and goal-oriented.