Overview:

This week, we've got Michelle Benfer, VP and head of North American sales for HubSpot. An incredible sales leader, Michelle has risen up the ranks over the last 20 years. She started her sales career at an automotive dealership where she sold PT Cruisers and Jeeps, and then moved on to media sales at places like Vogue before getting into the world of SaaS. Today, Michelle leads a large team at HubSpot, which just came off a strong year, despite — or perhaps because of — the pandemic.

What You’ll Learn

From hubcaps to Hubspot: Michelle's sales career
What has changed in sales leadership since 2005
How to establish trust and credibility as a leader
Lessons Michelle learned in 2020
Michelle's advice for women leaders

Show Agenda and Timestamps

Show Introduction [00:02]
From hubcaps to Hubspot: Michelle's sales career [1:27]
What has changed in sales leadership since 2005 [8:43]
How to establish trust and credibility as a leader [14:41]
Lessons Michelle learned in 2020 [20:37]
Michelle's advice for women leaders [25:00]
Sam’s Corner [31:24]

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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150. Driving Sales Home: Tips From an Auto Dealership w/ Michelle Benfer

The GTMnow Podcast

150. Driving Sales Home: Tips From an Auto Dealership w/ Michelle Benfer