Overview:

This week on the show, we welcomed Stephanie Cox, VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Plus, she shares a major strategic decision that her company encountered over the last year and a half.

What You’ll Learn

The power of a coffee meeting: How Stephanie amped up her career
How to shift from marketing to sales without losing steam
The great reset: From sales-led to product-growth orientation
"Leads don't matter" — Stephanie wades into the controversy
For the love of all things Burger King

Show Agenda and Timestamps

Show Introduction [00:10]
The power of a coffee meeting: How Stephanie amped up her career [6:33]
How to shift from marketing to sales without losing steam [14:11]
The great reset: From sales-led to product-growth orientation [19:11]
"Leads don't matter" — Stephanie wades into the controversy [24:17]
For the love of all things Burger King [30:02]
Sam’s Corner [32:56]

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

151. Leads Don't Matter: Moving From a Sales-led to a Product-growth Orientation w/ Stephanie Cox

The GTMnow Podcast

151. Leads Don't Matter: Moving From a Sales-led to a Product-growth Orientation w/ Stephanie Cox