Erica Kuhl joins us this week for an inspiring episode on how to build your community in today's environment, with over 20 years of enterprise community expertise.

Erica shares some valuable tips and tricks that she learned after spending over a decade successfully building the Trailblazer community and ecosystem at Salesforce.

What You Will Learn:

How she built the Trailblazer Salesforce community from scratch and what inspired her to do it.
How to run programs with any size budget and any size team.
How to build community strategies to scale.
The positive outcomes of exceptional leadership.
The importance of aligning community to a business strategy.

Highlights:
(2:30) Intro & Erica's experience building out trailblazers at Salesforce.

(10:55) Hot take: The over saturation of community.

(18:25) Challenges scaling the community at Salesforce.

(35:24) What Erica would do differently if she could go back and build Salesforce's Community all over again?

(42:58) Erica's advice on how to make team meetings more upbeat, lively, and productive.

(45:20) Erica's take on a widely held belief that revenue leaders share that she thinks might be bullsh*t.

(47:23) Step 1 when starting a community.

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/ericakuhl/
Twitter: https://twitter.com/ericakuhl
Blog: https://medium.com/@erica.kuhl
Website: https://www.ericakuhl.com

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

GTM 30: 19 Million Members and Counting: Meet The Woman Behind The Salesforce Trailblazer Community with Eric Kuhl

The GTMnow Podcast

GTM 30: 19 Million Members and Counting: Meet The Woman Behind The Salesforce Trailblazer Community with Eric Kuhl