In the highly competitive B2B tech space, it's easy to market your offer with so many tools and channels available. But, we can't help but notice the increased interest in referrals as more and more companies realize that word of mouth is the path to growth.

In this episode, we dive into this renewed trend with Tito Bohrt, the CEO of AltiSales, the one-stop shop for world-class sales development. Tito explains when it makes sense to prioritize customer acquisition vs. retention and vice versa. He also shares how company culture impacts productivity and morale, primarily within sales teams.

Tito and host Colin Campbell also touch upon the concept of a sales champion and how to find the ideal champion within a prospect's organization. Finally, we asked Tito to talk about how he got into angel investing and his consulting endeavors.

Guest-at-a-Glance
💡 Name: Tito Bohrt
💡 What he does: Tito is the CEO of AltiSales.
💡 Company: AltiSales
💡 Noteworthy: Tito is an expert in sales development and all things sales.
💡 Where to find Tito: LinkedIn

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Master the Art of Knowing Who to Call and How to Ask

The GTMnow Podcast

Master the Art of Knowing Who to Call and How to Ask