Retailgentic crossover: Sucharita Kodali - VP and Principal Analyst, Forrester Research

In this episode of the Retailgentic podcast, Scot Wingo interviews Sucharita Kodali, Vice President and Principal Analyst for Retail at Forrester Research, about current trends in the retail industry. They discuss the rise of retail media networks and their relationship to marketplaces, the impact of social media and LLMs on traditional search engines like Google, and the potential future of agentic shopping. Kodali shares her insights on how retailers are using GenAI, the competitive landscape of search engines with the emergence of platforms like TikTok and Amazon's Rufus, and expresses some skepticism about the widespread adoption of agentic shopping, while also acknowledging potential use cases like setting limit orders for sought-after products. The conversation also touches on the challenges and opportunities presented by AI-driven shopping agents for retailers and consumers.