【EN】独家｜Fenty Beauty：没有任何人应该被冷落，再边缘的需求也值得被重视

In this episode of WENRUIDAO, Doris interviews Antonius Hanegraaf, VP of Kendo Brands for Asia Pacific and Travel Retail, about Fenty Beauty's success and its brand values. Antonius discusses Rihanna's hands-on role as CEO and creative director, emphasizing the brand's commitment to inclusivity and "beauty for all," which is reflected in their wide range of foundation shades. He shares insights on Fenty Beauty's launch in China, highlighting the demand for diverse shades and the importance of authenticity and emotional connection with consumers. Antonius also touches on the brand's marketing strategies, product development, and the challenges of competing in the Chinese market, while maintaining its core values and Rihanna's vision.