In this solo 2.5 Gamers Monologue, Felix walks you through a full setup and strategy guide for AppLovin MAX mediation, from the basics to advanced performance optimization.

Whether you're new to MAX or want to stop leaving revenue on the table, this video covers:

How to set up ad units correctly

Which networks to start with in 2025

How to manage fill rates, waterfall placements, and API syncing

What to monitor daily (like ad ARPDAU, viewer rates, and impressions per DAU)

Real-world benchmarks for rewarded, interstitial, and banner formats

What advanced reporting still matters now that placements are being deprecated

This is your complete starter guide to Applovin MAX.

Using AppLovin MAX for ad monetization?

This video is your complete, updated walkthrough — from setup to optimization — based on years of real-world experience.

Felix breaks down:

✅ How to set up ad units without overcomplicating things

✅ Which networks to prioritize for rewarded, interstitial, and banner

✅ How to connect APIs for accurate reporting (and avoid surprise payout gaps)

✅ What to track daily: ad ARPDAU, viewer rates, and revenue trends

✅ How to run clean A/B tests on bidders and placement floors

✅ What to look for in advanced reports before placements go away

If you're building any ad-monetized game or app, this is the baseline you need.

Get our MERCH NOW: 25gamers.com/shop

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PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

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Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

https://www.vibe.co/

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/LtEJuyad7dY

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Max Mediation

02:05 Understanding Max Mediation's Market Position

05:37 Getting Started with Max Mediation

09:24 Setting Up Ad Units and Networks

12:46 Analyzing Performance Data

18:16 A/B Testing Strategies

20:36 Advanced Reporting Techniques

24:14 Conclusion and Next Steps

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg

two &amp; a half gamers

Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg

two & a half gamers