Luxury cars are adding wild mindful wellness features… But will anyone pay for an in-car spa?

Elon just exited DOGE… So we calculated the $$$-saving scorecard.

Apple pulled off a “Mission Impossible” operation… We’re calling it the Hoarder’s Quarter.

Plus, who will win the Kentucky Derby?… The horse whose name begins with “S.”

$AAPL $SPY $MGGYY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Starbucks Frappuccino 🥤

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Episodes drop weekly. It’s The Best Idea Yet.

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🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

The Best One Yet

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.