Our guest today, has led teams overseeing some of the biggest commercial successes from the MMORPG genre, and has leveraged those experiences to support dozens more through publishing roles for Xbox Game Studios Publishing and ArenaNet.

In this conversation, David Taylor sat down with Crystin Cox, Head of Publishing at Arena Net and a 20-yr veteran of the video game industry, to discuss her experiences leading live-ops on Maple Story, monetization on Guild Wars 2, and publishing at Xbox Game Studios Publishing and now Arena Net.

They explore how the landscape has evolved over time and what the future holds during this tumultuous time in the video game industry.

We’d also like to thank TikTok for making this episode possible. In a dynamic gaming market where a majority of games fail within three years, TikTok has become a critical partner in helping games achieve long-term player retention and substantial revenue growth. Learn more: https://bit.ly/LiveOpsProgramNAVPodcast

We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

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Sound design by Gavin Mc Cabe.

The State of Publishing and Live Ops

Naavik Gaming Podcast

The State of Publishing and Live Ops