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This episode features a special cross-platform panel from Pilothouse, with experts from Meta, Google, creative, and strategic teams breaking down how the market is responding to recent tariff headlines.

Key Takeaways:

Why CPMs are down and how to capitalize on cheaper traffic

Real-time creative strategies for meeting the moment

The risks of over-indexing on blended ROAS metrics

What smart brands are doing (and not doing) in response to economic volatility

The difference between incremental and marginal ROAS—and why it matters more than ever

Whether you're managing a multi-platform spend or just trying to make sense of the volatility, this tactical roundtable offers grounded insights you can act on today.

Timestamps:

00:00 - How tariffs affect brand messaging and ad strategy

02:00 - Meta and Google ad performance trends during tariff news

04:30 - Consumer behavior shifts due to tariff uncertainty

07:00 - Creative strategies for addressing economic anxiety

10:00 - How brands are adapting supply chains and ad spend

13:00 - Why marginal ROAS matters more than ever

16:30 - Navigating Meta volatility and maintaining performance

19:00 - Smart targeting and price strategy during uncertainty

Hashtags:

#DTCMarketing

#TariffImpact

#PerformanceMarketing

#MetaAds

#GoogleAds

#EcommerceStrategy

#MarketingTips

#CreativeStrategy

#CustomerAcquisition

#ROAS

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Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF

DTC Podcast

Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF