On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Reports mentioned in this episode:

Commerce Media Trends to Watch in 2025

The State of Measurement in Retail Media

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Behind the Numbers: How Players Are Trying to Stand Out in the Commerce Media Universe

Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: How Players Are Trying to Stand Out in the Commerce Media Universe