What if we told you that the biggest mobile game hits right now are recycling 5-year-old concepts and adding AI?

Today, we break down March 2025’s biggest creative trends in mobile gaming — from AI-generated dress-up ads to the rise of near-death experiences in Royal Match clones. You’ll see what’s scaling, who’s winning, and how games pull record revenue by recycling, remixing, and reinvigorating.

🚨 Key insights you’ll get:

How old Playrix-style creatives are coming back to life with AI animation

Why games like Match Factory, Golden Goblins, Impulse, and Royal Match are scaling into the stratosphere

The truth behind Block Blast, I Am Cat, Magic Sort, and more

Which games are hitting $400K/day using recycled ideas with smart execution

Creative tricks: UGC hooks, fake IQ tests, grandma drama, physics porn, shark attacks — and why they work

Is your grandma dying in a sauna? Good — that’s performance gold in 2025.

👉 Don’t fall behind. Watch this to stay ahead of the mobile UA curve.

🎯 Subscribe for weekly breakdowns of ad creatives, monetization strategies, and game growth hacks.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast: https://youtu.be/cMl9UMjTZ4Q

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Creative Trends

04:15 Exploring Golden Goblin Creatives

07:17 Analyzing Project Makeover and AI Trends

11:18 The Evolution of Game Creatives

16:17 Impulse and Market Dynamics

19:22 Connecting the Dots in Game Development

21:14 Scaling and Profitability in Gaming

22:17 Game Iterations and Market Trends

24:04 Creative Strategies in Game Marketing

26:12 The Evolution of Game Design

31:56 Revenue Trends in Long-standing Games

36:04 The Evolution of AI in Creative Production

42:43 AI-Driven Trends in Gaming and Marketing

49:11 Innovative AI Hooks and Their Impact on Engagement

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games - March 2025

two &amp; a half gamers

The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games - March 2025

two & a half gamers