How to win in ecom in 2025 (from a $200M/yr marketer)

This podcast episode features an interview with Shaan Puri, founder of Ridge Wallet, a company that has achieved over $200 million in annual revenue without external funding. The conversation covers Puri's entrepreneurial journey, from starting an ad agency to acquiring Ridge Wallet and expanding its product line. Key takeaways include Puri's emphasis on focusing on profitable products with large total addressable markets (TAMs), prioritizing customer value, and adapting to market trends. The interview also highlights the success of other e-commerce brands, such as HexClad and Woobles, illustrating different approaches to scaling a business. Listeners gain insights into the e-commerce landscape and strategies for building profitable, sustainable businesses.