In this episode, David and Steve sit down with Scott Eddy, one of the world's top social media influencers in hospitality, boasting over a million followers on X and Instagram. Scott’s journey is anything but conventional—he transitioned from investment banking to launching the first digital agency in Southeast Asia, and now he’s a full-time traveler, speaker, and industry leader.

We dive into:

How hotels are marketing like it’s 2015—and what they need to do instead
Why storytelling is the real key to success in hospitality marketing
The brands that are getting it right—and the ones that are missing the mark
The biggest mistakes hotels make with social media (and how to fix them)
Scott’s insane travel stories, from 120 cruises to 85 countries

Watch the FULL EPISODE on YouTube: https://youtu.be/-9jL7vc1qNU

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Links:
Website: https://www.mrscotteddy.com/

LinkedIn: https://www.linkedin.com/in/mrscotteddy/

Instagram: https://www.instagram.com/mrscotteddy/

X: https://x.com/mrscotteddy

For full show notes head to: https://themodernhotelier.com/episode/142

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Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil...

#142: How Hotels Can Improve Their Social Media Marketing | with Scott Eddy

The Modern Hotelier

#142: How Hotels Can Improve Their Social Media Marketing | with Scott Eddy