What if independent hotels could outsmart OTAs at their own game?

In this episode of The Modern Hotelier, we sit down with Tarun Goyal, the founder & CEO of Simplotel, to uncover how hotels can increase direct bookings by leveraging the same digital strategies as major OTAs. Tarun shares his journey from Amazon and Expedia to building a tech-driven hospitality powerhouse, helping independent hotels convert more visitors, personalize guest experiences, and maximize revenue.

Key Takeaways:

How OTAs use personalization, and how hotels can do it too
The must-have website features that drive direct bookings
The biggest mistakes hotels make with their digital presence
How speed, SEO, and engagement impact revenue
Why hyper-personalization is the future of hotel marketing

Whether you're a hotelier looking to boost bookings, a tech enthusiast, or just curious about the future of hospitality, this episode is packed with game-changing insights.

Watch the FULL EPISODE on YouTube: https://youtu.be/qtz_r2qUYbw

This episode is Sponsored by Simplotel: https://www.simplotel.com/

Join the conversation on today's episode on The Modern Hotelier LinkedIn page
The Modern Hotelier is produced, edited, and published by Make More Media

Links:
Tarun on LinkedIn: https://www.linkedin.com/in/tgoyal/?originalSubdomain=in
Simplotel: https://www.simplotel.com/

For full show notes head to: https://themodernhotelier.com/episode/141

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Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil...

#141: Transforming Hotel Websites into Direct Booking Machines | with Tarun Goyal

The Modern Hotelier

#141: Transforming Hotel Websites into Direct Booking Machines | with Tarun Goyal