EP #286] [ENG] - Importance of scaling your brand beyond Amazon - Seth Hurd

This Ecommerce Lab podcast episode interviews Seth Hurd, CEO of Brand Expand, about expanding beyond Amazon. The discussion covers the decreasing profit margins on Amazon, the benefits of diversifying into other marketplaces (like Walmart, Target, Etsy, and TikTok), and the challenges of managing inventory and compliance across multiple platforms. Hurd advises that brands should research each marketplace's strengths and consider their profit margin goals before expanding, suggesting that seven-figure annual revenue is a good benchmark for international expansion. The episode concludes with advice on leveraging agencies to streamline the process and a special offer from Brand Expand and Ecomcy for listeners.