EP #285] [ENG] - Importance of SEO to scale a brand beyond Amazon - Thomas Phillips

This interview podcast episode focuses on SEO strategies for e-commerce businesses expanding beyond Amazon. Host Vincenzo Toscano interviews Thomas Phillips, CEO of a D2C agency, who discusses foundational SEO concepts, common mistakes to avoid, and the impact of AI. Phillips emphasizes the importance of thorough keyword research before website launch, building website architecture around those keywords, and the crucial role of high-authority backlinks in improving search rankings. He advises against viewing SEO as a quick fix, highlighting that building authority takes time and consistent effort, and that different platforms (Shopify, WooCommerce, WordPress) have varying SEO implications. Listeners gain practical advice on optimizing their e-commerce websites for improved organic search visibility and higher conversion rates.