Anjali Sharma reveals why some stories fail to influence or inspire—and shares her top tips for creating stories that do.

— YOU’LL LEARN —

1) Why “amazing” storytelling isn’t the end goal

2) The critical question that generates more effective stories

3) Why to think like a journalist–not a novelist

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— ABOUT ANJALI —

Anjali Sharma is the Managing Director of Narrative: The Business of Stories. Anjali works with private and government organisations to determine what their individual and unique business challenges are, and by incorporating Story Skills, she crafts individualised solutions to help solve those challenges.

Anjali has helped companies to increase Staff Engagement and Performance, increase Client Satisfaction and Sales, define Company Values and effectively Position Brands by embedding Story Skills into their organisations.

• Book: Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don’t

• LinkedIn: Anjali Sharma

— RESOURCES MENTIONED IN THE SHOW —

• Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

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1029: How to Tell Stories that Inspire and Influence with Anjali Sharma

How to Be Awesome at Your Job

1029: How to Tell Stories that Inspire and Influence with Anjali Sharma