In episode 752, Rob Walling interviews Lars Lofgren to discuss the current state of SEO. Lars shares insights on how SEO has drastically changed, especially with the rise of AI and the volatility brought on by Google’s evolving algorithm. They cover the challenges of ranking for terms, the impact of AI content, and the rise of "parasite SEO."

Topics we cover:

(2:16) – SEO traffic that generates $7.2M annual revenue
(4:54) – Changes in Google’s algorithm
(9:46) – How to approach SEO as a bootstrapper
(15:45) – SEO has changed considerably
(19:48) – AI and SEO
(25:54) – The advent of AI Overviews
(31:19) – Parasite SEO and the importance of brands

Links from the Show:

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Episode 752 | The State of SEO in 2025

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Episode 752 | The State of SEO in 2025