In this episode of TinySeed Tales, Rob Walling catches up with Colleen Schnettler, co-founder of Hammerstone, about the progress her team has made since their initial check-in.

Colleen describes the tough decision to focus on one product stack, and their recent pivot toward building a reporting MVP. They also discuss Colleen’s shift into a more managerial role.

Topics we cover:

(2:10) – Motivations behind building additional functionality
(7:07) – Repositioning the reporting dashboard
(10:08) – Focusing in on the successful part of the product
(14:30) – How shifting focus affects the team dynamic
(16:19) – ”Hiring is horrible”
(22:20) – What has management been like?
(26:11) – Growing as a manager

Links from the Show:

Invest with TinySeed
Colleen Schnettler (@leenyburger) | X
Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
Refine by Hammerstone
Hello Query
Buy Back Your Time by Dan Martell
Never Split the Difference by Chris Voss, Tahl Raz

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 751 | TinySeed Tales s4e2: From Developer to Manager

Startups For the Rest of Us

Episode 751 | TinySeed Tales s4e2: From Developer to Manager