On today’s podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients’ relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.

Reports mentioned in this episode:

https://www.emarketer.com/content/health-trends-watch-2025

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-digital-health-trends-2025

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Behind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025

Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025