When it comes to marketing, it’s easy to feel bombarded with endless opportunities. The key is to choose wisely and avoid jumping at everything that comes your way. Marlee Joseph, the Director of Marketing at Business Made Simple, is a pro at this. She’s mastered the art of prioritization by using the ICE framework, a simple decision-making formula that helps her sift through marketing opportunities and pick the winners.

In today’s episode, host Donald Miller sits down with Marlee to unpack this process and how it can help you avoid overwhelm in your business. You’ll discover how Marlee’s strategic use of the ICE Method has led to more informed decisions, prioritized actions, and amplified marketing impact. Tune in and learn how you can use the ICE Method to make smarter choices that boost your marketing and drive growth!

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#142: Marlee Joseph—The Secret to Making Better Marketing Decisions

The StoryBrand Podcast

#142: Marlee Joseph—The Secret to Making Better Marketing Decisions