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Professionals often find themselves in situations where they need to negotiate, whether it's closing a deal, discussing salaries, or resolving conflicts. But many struggle to understand what it takes to be a good negotiator. They get caught up in demands rather than understanding real needs — often leaving a lot of value on the table. So how can you become a better negotiator who creates win-win scenarios?

In today’s episode, Donald Miller is joined by John Lowry, author of Negotiation Made Simple, to discuss practical tips and strategies for effective negotiation. John sheds light on the importance of empathy, understanding, and the “good manners of negotiation.” By shifting focus from positions to the underlying motivations and emotions, you’ll learn how to improve your negotiation skills and make sure both parties leave the table satisfied. Tune in and discover how good negotiation skills can massively impact your life and business.

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#147: John Lowry—Unlocking the Secrets of Effective Negotiation

The StoryBrand Podcast

#147: John Lowry—Unlocking the Secrets of Effective Negotiation