The Playbook for Breakthrough Growth in 2025 → Dr. Rebecca Homkes

This interview podcast features a conversation between Kunle Campbell and Dr. Rebecca Homkes, a high-growth strategy expert, about her book "Survive, Reset, Thrive." The discussion centers on a three-phase framework for business growth: proactive survival (focusing on cash, costs, customers, and communication), strategic reset (re-evaluating beliefs, competitive advantages, and ideal customer profiles), and thriving (achieving a strong balance sheet, strategic insights, and agile execution with a focus on learning). Dr. Homkes emphasizes the importance of learning velocity and using AI to enhance value creation rather than replacing it. Listeners gain actionable advice on building a resilient business and achieving breakthrough growth by prioritizing value creation and adapting to uncertainty.