On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-future-proofing-marketing-through-secret-weapon-of-standardization

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The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024

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The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024