McDonald’s just brought back the McRib… because McDonalds needs a superhero right now.

Black Friday is in 1 week… we explain why Black Friday’s become Black November.

And Elon’s DOGE is targeting free tax filing… good news for everyone except H&R Block.

Plus, the hot new beauty trend? Crude oil… Petroleum baths are the next Botox.

$MCD $SPY $HRB $INTU

🎙️ Check out the latest episode of our new weekly deepdive show The Best Idea Yet: The untold origin story of “Levi’s 501s… The World’s 1st Jeans” 👖Wondery.fm/TheBestIdeaYetLinks

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🛍️ “Black-vember” — Why Black Friday’s all month. McRib’s strategic impact. H&R Block(ed) by DOGE.

The Best One Yet

🛍️ “Black-vember” — Why Black Friday’s all month. McRib’s strategic impact. H&R Block(ed) by DOGE.