This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special guest: Anatolii Henis

Youtube: https://youtu.be/e3fsHuHrEAY

Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Epic intro

01:24 Introduction to Burnie Games and Anatolii Henis

02:31 Transition from Social Casino to Mobile Puzzle Games

04:04 Overview of Games: PlayDoku and Colorwood Sort

06:14 Game Mechanics and Player Retention Strategies

09:19 Ad Monetization vs. In-App Purchases

11:41 Current Performance and Future Plans

12:35 Deep Dive into PlayDoku's Gameplay

18:09 Iterating on Proven Mechanics for Success

19:10 Game Mechanics and Features Overview

21:55 Monetization Strategies in Mobile Games

23:57 User Engagement and Ad Strategies

28:01 Comparative Analysis of Game Titles

34:54 User Acquisition and Retention Insights

39:51 Exploring Creative Potential in Game Development

40:47 Analyzing Advertising Channels and Strategies

42:33 Navigating Facebook Advertising Challenges

44:53 The Importance of Creative Testing and Iteration

46:41 Understanding Revenue Models in Mobile Gaming

49:32 Long-Term Goals in Game Development

51:52 Leveraging Previous Learnings for New Games

01:02:15 Closing Thoughts and Future Directions

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

Anatolii Henis

CEO Burny games

https://www.linkedin.com/in/anatoliihenis/

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Takeaways

The company focuses on mobile puzzle games with ad monetization.

PlayDoku and Colorwood Sort are their main games.

Player retention is crucial for game success.

Ad monetization is currently the primary revenue source.

They are exploring in-app purchases for future games.

Iterating on proven mechanics can lead to success.

User experience is prioritized in game design.

Game reviews reflect player satisfaction with their games. The main saga is the journey of the game.

Unique mechanics can set a game apart from others.

Interstitial ads are placed after failed levels to maximize engagement.

More ads can lead to better monetization strategies.

ColorWood is a sorting game with a simple UI.

Fail states in games can be hard to identify for players.

Long-term goals should guide the development and marketing strategies of games.

Leveraging past experiences can accelerate the development of new games.

Creative concepts should be diverse to avoid fatigue in campaigns.

Collaboration and sharing insights within the industry can lead to better outcomes.

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Please share feedback and comments - matej@lancaric.me

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Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Playdoku Block Puzzle & Colorwood Sort: Burny Games Live Review with Anatolii Henis

two &amp; a half gamers

Playdoku Block Puzzle & Colorwood Sort: Burny Games Live Review with Anatolii Henis

two & a half gamers