On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-ad-supported-vs-ad-free-viewers-streamers-driving-revenue-tv-consumption

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The Daily: Ad-Supported vs. Ad-Free Viewers, How Streamers Are Driving Revenue, and How TV Consumption Looks in a Few Years | Oct 14, 2024

Behind the Numbers: an EMARKETER Podcast

The Daily: Ad-Supported vs. Ad-Free Viewers, How Streamers Are Driving Revenue, and How TV Consumption Looks in a Few Years | Oct 14, 2024