Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky

In this podcast episode, Irina Novoselsky explores how Gen Z buyers are reshaping SaaS sales with their emphasis on authenticity and self-service. She outlines important shifts, such as longer buying cycles, urging businesses to move away from traditional sales strategies. With compelling data illustrating Gen Z's significant impact on B2B purchases, Irina calls for a fresh approach that integrates social selling and offers a consumer-like experience in the SaaS industry, encouraging CEOs to adapt for long-term growth.