We’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years.

What you’ll learn in this episode:

You can find more information about Udi here:

Marker:

(00:00:00) Introduction/What is PLG for you?

(00:05:43) Lusha’s GTM approach

(00:08:01) MQLs & PQLs in a PLG motion

(00:15:20) Getting the data right for PLG

(00:17:44) CRM set-up for workflows and reporting

(00:21:27) Sales methodologies and process at Lusha

(00:24:42) Forecasting at Lusha

(00:31:00) What advice would you give your younger self?

#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha

RevOps Lab