#32 Creating a modern revenue factory - Jacco van der Kooij, Founder of Winning by Design

This podcast episode provides a comprehensive framework for understanding and optimizing go-to-market (GTM) motions, emphasizing the need for alignment between these motions and revenue goals. Jacco explores the complexity of engaging different market segments through five distinct GTM approaches, warning against undefined strategies that lead to inefficiencies. He introduces critical concepts such as a robust data model for tracking customer journeys, layered data metrics for insightful analysis, and the distinct engines driving different GTM motions, all underscoring the importance of a cohesive revenue architecture to scale businesses effectively.