In this episode, Peter Beckman, CEO and Co-founder of Treyd sat down with business coach, profit strategist and ‘Inventory Genius’ Ciara Stockeland. They discuss the challenges and complexities that inventory-based SMEs face, particularly in managing their finances.

The importance of focusing on profitability rather than chasing sales
Understanding your financials
How to develop an inventory plan
Managing growth and debt effectively
Turn and burn: Why you need to let go of Dead stock
The considerations for hiring in a growing business.

01:17 Ciara's Journey to Becoming an Inventory Genius
03:47 The connection between inventory and profit
05:08 Understanding financials and profitability
06:57 The impact of improving the gross margin
12:04 Understanding conversion rates in brick and mortar stores
17:17 The procurement budget and process and the relation to your sales goal
20:06 Understanding the role of debt in business
23:00 The Importance of focusing on profitable business segments
27:20 Ciara’s top tool recommendations
28:34 Dealing with dead stock in business
31:51 Ciara’s top learning: Chase profit, not sales
35:33 Ciara’s #1 Treyd Secret: The Role of Empathy in Business Success

Got questions? Please contact support@treyd.io or visit www.treyd.io

1. Turning inventory into profit with Ciara Stockeland

Treyd Secrets: Supply, Sales and Scaling

1. Turning inventory into profit with Ciara Stockeland