In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive.

Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav Sheth

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Creators & Guests

Kunle Campbell - Host
Nirav Sheth - Guest

Cutout 5: How Strong Branding and UX Can Weather Economic Storms → Nirav Sheth

2X eCommerce Podcast

Cutout 5: How Strong Branding and UX Can Weather Economic Storms → Nirav Sheth