On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.

Reports mentioned in this episode:

https://content-na1.emarketer.com/how-cmos-successfully-mastering-expanded-role?_gl=1*1bl1rn*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMjYwNTQzMC4xNDcuMS4xNzIyNjA1ODc2LjYwLjAuMA

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https://www.emarketer.com/content/

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The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024

Behind the Numbers: an EMARKETER Podcast

The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024