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Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run...

Don't miss this one, and don't miss our next event!

Timestamps:

00:00: Introduction to Vessi and its founders

05:10: The power of offering customized experiences with AI

12:45: Vessi's journey into the world of outer gear

21:20: Creating personalized chatbots for influencers and creators

28:45: Growth channels in 2023: Meta, TV, and catalog marketing

Hashtags:

#FootwearInnovation #AIInRetail #DirectToConsumer #GrowthStrategies #StartupSuccess

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Ep 347: Owning the Weather and Scaling Through Nine Figures - Vessi's Tony Yu and Mikaella Go

DTC Podcast

Ep 347: Owning the Weather and Scaling Through Nine Figures - Vessi's Tony Yu and Mikaella Go