In this episode, hosts Steve Carran and David Millili sit down with Scott Buelter, founder of Ascent360, at the HSMAI Strategy Conference. Scott shares insights on how hotels and resorts can use customer data platforms to create more effective, personalized marketing campaigns.

Key topics covered:

The importance of integrating data from multiple systems to get a complete view of guests
Strategies for segmenting guests and creating targeted marketing campaigns
Tips for growing a hotel's customer database responsibly
How to use pre-arrival and post-departure email streams to enhance guest experience
The power of genuine relationship marketing, including thanking high-value guests
Upcoming trends in hospitality marketing, including AI-powered booking companions

Scott provides practical advice for hoteliers looking to leverage their guest data more effectively, from basic "table stakes" practices to advanced relationship-building strategies. Whether you're a small boutique hotel or a large resort with multiple amenities, this episode offers valuable insights on using data to drive revenue and improve guest satisfaction.

Join the conversation on today's episode on The Modern Hotelier LinkedIn page
The Modern Hotelier is produced, edited, and published by Make More Media

Links:
Scott Buelter on LinkedIn: https://www.linkedin.com/in/scottbuelter/
Ascent360: https://ascent360.com/

For full show notes head to: https://themodernhotelier.com/episode/82
Follow on LinkedIn: https://www.linkedin.com/company/the-...

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil...

#82: Marketing that Drives Direct Revenue & Return Visits | with Scott Buelter

The Modern Hotelier

#82: Marketing that Drives Direct Revenue & Return Visits | with Scott Buelter