Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo | Sub Club by RevenueCat

The podcast explores the journey of Mojo, a video creation app, from its founding to achieving over $1 million in MRR. Francescu Santoni, CEO and co-founder of Mojo, shares insights on pivoting from an augmented reality app, the importance of early subscription models, and focusing on product strengths. The discussion covers key pricing and paywall experiments, emphasizing the need to align pricing with product value and target specific user segments. Santoni highlights Mojo's organic growth driven by shareable content and the strategic use of paid user acquisition. The conversation also touches on the balance between product-led growth and paid marketing, and the importance of choosing complexity in areas that offer high leverage, such as AI integration.

Outlines

Part 1: Introduction, Background

Part 2: Launch, Monetization, Pricing

Part 3: Growth, Strategy, Future

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Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo

Sub Club by RevenueCat

Part 1: Introduction, Background

Sub Club Podcast Introduction: App Business Best Practices with Mojo's CEO

From iOS Development to GoPro Acquisition: The Genesis of Mojo's Founding Story

Pivoting from Augmented Reality: The Hard Lessons Learned Before Mojo

Part 2: Launch, Monetization, Pricing

Mojo's Launch and Early Subscription Strategy: Prioritizing User Interest

Paywall Experiments and Pricing Strategies: Balancing ARPU and Product Alignment

Managing Complexity: Balancing Experimentation and Core Product Focus

Part 3: Growth, Strategy, Future

From Organic Growth to Paid Acquisition: Leveraging Influencers and Data

Choosing Complexity: Prioritizing High-Leverage Activities and Long-Term Vision

Final Thoughts: Creating Content and Sharing Your Passion on Social Media

Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo

Sub Club by RevenueCat

Part 1: Introduction, Background

00:00Sub Club Podcast Introduction: App Business Best Practices with Mojo's CEO

Sub Club Podcast Introduction: App Business Best Practices with Mojo's CEO

01:26From iOS Development to GoPro Acquisition: The Genesis of Mojo's Founding Story

From iOS Development to GoPro Acquisition: The Genesis of Mojo's Founding Story

07:22Pivoting from Augmented Reality: The Hard Lessons Learned Before Mojo

Pivoting from Augmented Reality: The Hard Lessons Learned Before Mojo

Part 2: Launch, Monetization, Pricing

11:51Mojo's Launch and Early Subscription Strategy: Prioritizing User Interest

Mojo's Launch and Early Subscription Strategy: Prioritizing User Interest

15:38Paywall Experiments and Pricing Strategies: Balancing ARPU and Product Alignment

Paywall Experiments and Pricing Strategies: Balancing ARPU and Product Alignment

24:30Managing Complexity: Balancing Experimentation and Core Product Focus

Managing Complexity: Balancing Experimentation and Core Product Focus

Part 3: Growth, Strategy, Future

32:35From Organic Growth to Paid Acquisition: Leveraging Influencers and Data

From Organic Growth to Paid Acquisition: Leveraging Influencers and Data

40:34Choosing Complexity: Prioritizing High-Leverage Activities and Long-Term Vision

Choosing Complexity: Prioritizing High-Leverage Activities and Long-Term Vision

47:25Final Thoughts: Creating Content and Sharing Your Passion on Social Media

Final Thoughts: Creating Content and Sharing Your Passion on Social Media