Mobile gaming is a tough business, but Voodoo has been able to evolve with the times. After years of pioneering hypercasual, the company has more recently set its sights on making casual mobile games with deeper metagames and monetization tactics. This pivot sparked major changes across the organization, but it’s already led to major hits – the largest of which is Mob Control, which surpassed the $200M annual run-rate barrier and is still climbing.

In order to learn the full story of Mob Control, host Aaron Bush flew to Barcelona, Spain to meet with Miguel Santirso, a General Manager at Voodoo whose internal studio, Mambo Studio, has masterminded the game’s ascent. We discuss Voodoo’s unique culture, the origin story of Mob Control, and the key decisions that led to the game’s success. We also touch on lessons learned from IP partnerships, what’s next for Mob Control, and how the team is managing the next hit on their hands, Block Jam.

This is a case study in mobile gaming excellence you certainly won’t want to miss.

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Who’s On:

Guest - Miguel Santirso (General Manager, Voodoo): https://www.linkedin.com/in/miguelsantirso/

Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/

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Sound design by Gavin Mc Cabe.

Inside Voodoo’s #1 Hit: The Story of Mob Control’s $200M+ Rise

Naavik Gaming Podcast

Inside Voodoo’s #1 Hit: The Story of Mob Control’s $200M+ Rise