#297 - Amazon Marketing, Community Building, And The Art Of ”Social Listening” With Steven Black | AM/PM Podcast

This podcast episode explores strategies for building a community off Amazon and leveraging sales and customer data on the platform. It emphasizes the importance of relationship building, customer lifetime value, and a customer-centric approach in the e-commerce industry. The episode provides valuable strategies for sellers, including building trust and engagement, creating attention capture devices, personalization, understanding customer needs, and leveraging social media and customer information.

Outlines

Sign in to continue reading, translating and more.

Open full episode in Podwise

#297 - Amazon Marketing, Community Building, And The Art Of ”Social Listening” With Steven Black

AM/PM Podcast

Strategies for Building a Community and Leveraging Sales Data on Amazon

Creating Trust and Relationships to Maximize Customer Lifetime Value

Finding Ideas and Creating Engaging Content in Niche Communities

Building Social Communities and Curating Content for Marketing Success

Leveraging Audience and Long-Tail Keywords for Effective Product Sales

Capturing Attention and Driving Engagement with Packaging and QR Codes

Creating Engaging Packaging that Captures Customer Attention and Fosters Connection

The Power of Community: Driving Engagement by Providing a Place to Land

The Power of Personalization in Increasing Opt-in Rates and Customer Satisfaction

Building Customer Loyalty Through Personalized Experiences

Understanding and Meeting Customer Needs for Increased Loyalty and Success

The Importance of Understanding Your Customer Base for Effective Marketing

The Power of Social Listening and Leveraging Customer Information for Success

Maximizing Reach and Engagement on Social Media Platforms

Leveraging Custom Audiences and Lead Capture Pages to Boost Sales on Amazon

Insights on Customer Experience and the Importance of Helium 10

#297 - Amazon Marketing, Community Building, And The Art Of ”Social Listening” With Steven Black

AM/PM Podcast

00:00Strategies for Building a Community and Leveraging Sales Data on Amazon

Strategies for Building a Community and Leveraging Sales Data on Amazon

05:20Creating Trust and Relationships to Maximize Customer Lifetime Value

Creating Trust and Relationships to Maximize Customer Lifetime Value

11:00Finding Ideas and Creating Engaging Content in Niche Communities

Finding Ideas and Creating Engaging Content in Niche Communities

13:23Building Social Communities and Curating Content for Marketing Success

Building Social Communities and Curating Content for Marketing Success

17:45Leveraging Audience and Long-Tail Keywords for Effective Product Sales

Leveraging Audience and Long-Tail Keywords for Effective Product Sales

21:35Capturing Attention and Driving Engagement with Packaging and QR Codes

Capturing Attention and Driving Engagement with Packaging and QR Codes

24:27Creating Engaging Packaging that Captures Customer Attention and Fosters Connection

Creating Engaging Packaging that Captures Customer Attention and Fosters Connection

26:38The Power of Community: Driving Engagement by Providing a Place to Land

The Power of Community: Driving Engagement by Providing a Place to Land

30:34The Power of Personalization in Increasing Opt-in Rates and Customer Satisfaction

The Power of Personalization in Increasing Opt-in Rates and Customer Satisfaction

33:38Building Customer Loyalty Through Personalized Experiences

Building Customer Loyalty Through Personalized Experiences

36:49Understanding and Meeting Customer Needs for Increased Loyalty and Success

Understanding and Meeting Customer Needs for Increased Loyalty and Success

40:24The Importance of Understanding Your Customer Base for Effective Marketing

The Importance of Understanding Your Customer Base for Effective Marketing

43:53The Power of Social Listening and Leveraging Customer Information for Success

The Power of Social Listening and Leveraging Customer Information for Success

46:47Maximizing Reach and Engagement on Social Media Platforms

Maximizing Reach and Engagement on Social Media Platforms

50:39Leveraging Custom Audiences and Lead Capture Pages to Boost Sales on Amazon

Leveraging Custom Audiences and Lead Capture Pages to Boost Sales on Amazon

53:47Insights on Customer Experience and the Importance of Helium 10

Insights on Customer Experience and the Importance of Helium 10