Mikael Jasin, the 2024 World Barista Champion, has significantly impacted both the global coffee stage and the future of Indonesian coffee. His journey to prominence began with his participation in the Indonesian Barista Championship, where he placed second in 2018 and 2019 before winning the national title in 2020. His dedication and innovative techniques have earned him a reputation for excellence, culminating in his recent world championship win in Busan, South Korea.

Jasin's approach to coffee is deeply rooted in mindfulness and sensory engagement. At the World Barista Championship, he captivated judges with his carefully crafted beverages, each designed to evoke specific emotions and memories. For example, his milk-based course featured a blend of dairy, cashew, and oat milks to create a complex, layered drink with flavors of peach liquor and cantaloupe. His espresso course showcased a Panamanian Geisha, highlighting delicate floral and citrus notes.

Beyond his personal achievements, Jasin is a driving force in the Indonesian coffee industry. He co-founded So So Good Coffee Company and CATUR Coffee Company, focusing on elevating the quality of Indonesian coffee from farm to cup. His efforts include training baristas, consulting cafe owners, and partnering with farmers to improve post-harvest processing techniques. This holistic approach aims to enhance the overall quality and consistency of Indonesian coffee, benefiting the entire supply chain.

Jasin's victory has brought global attention to Indonesian coffee, which has often been overshadowed by other coffee-producing nations. His success serves as an inspiration for aspiring baristas and coffee professionals in Indonesia, highlighting the unique qualities and potential of Indonesian coffee. As a result, there is a renewed interest in coffee cultivation among younger generations and increased government support for coffee exports.

Mikael Jasin's achievements not only underscore his personal dedication and skill but also signify a promising future for Indonesian coffee. His contributions are helping to shape a more vibrant and recognized coffee industry in Indonesia, with a focus on quality, innovation, and sustainability.

『Guest Speaker 』

Mikael Jasin
2024 World Barista Championship
Co-Founder of So So Good Company
Co-Founder of CATUR Coffee Company
Co-Founder of Omakafe

Host：

Yike / Yujia

『Reference Journals』

https://ssgcoffeecompany.com/pages/mikael-jasin

https://specialprojects.sprudge.com/?p=411

https://magazine.coffee/blog/2/6765/mikael-jasin-of-indonesia-is-crowned-world-barista-champion-2024

https://thecoffeelifestyle.com/article/detail/indonesian-barista-mikael-jasin-clinches-world-championship-victory

https://urnex.com/ambassadors/mikael-jasin

https://www.beanscenemag.com.au/mikael-jasin-crowned-world-barista-champion-2024/

Vol.63 Meet Mikael Jasin，How mindfulness shapes a World Barista Champion

Coffeeplus播客

Vol.63 Meet Mikael Jasin，How mindfulness shapes a World Barista Champion