#128 Prime Day Playbook: Your Ultimate Prep Guide with Joie Roberts & Jamie Davidson

This podcast episode explores the importance of preparing for Prime Day on the Amazon platform. It provides valuable tips and strategies for sellers to maximize sales and visibility during the event, including increasing budgets, optimizing campaigns, and having inventory ready. The discussions also highlight the effectiveness of lightning deals, pricing strategies, product bundles, and off-Amazon marketing tactics. Additionally, it emphasizes the significance of implementing year-round strategies, analyzing sales data, and engaging with potential customers post-Prime Day to drive sales and improve future sales strategies.