$50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook

This podcast episode explores the marketing automation platform OmniSend and its approach to SEO. The speakers discuss the competitive environment of email marketing and the importance of revenue as the primary metric in SEO. They emphasize the significance of link building and acquiring backlinks, as well as the importance of outreach and building strong backlink profiles. The episode also covers the approach to SEO for every page on the website and the importance of backlinks and domain authority in achieving higher rankings.