In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point.

They cover:

How content should meet the intent of the searcher
Distribution to get in front of the right people if inbound isn’t an option
Re-optimizing content when it falls out of the SERPs
How Zapier thinks about measuring content
How content influences behaviors later in the funnel
And other content rants from Dave and Janine that you don't want to miss

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Today’s episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep’s calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.

Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.

Thanks to our 2023 presenting sponsors Demandwell, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#108: Content Operations, Treating Content Like a Product, and Optimizing for the SERPs

The Dave Gerhardt Show (from Exit Five)

#108: Content Operations, Treating Content Like a Product, and Optimizing for the SERPs