28 May 2024
23m

Coro Announces $100m Live on the Show, Their Partnership Playbook

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SaaS Interviews with CEOs, Startups, Founders

This podcast episode explores the importance of channel partnerships in the cybersecurity industry, specifically targeting mid-market companies. The speaker highlights their company's journey to explosive growth by leveraging the channel and emphasizes the uniqueness of their product. They discuss the challenges of selling to mid-market companies and their approach of offering a modular cybersecurity platform. The importance of successful channel partnerships, measuring partners' performance, and building relationships with other SaaS companies are also discussed.

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