Roblox is approaching 350 million monthly active users, making it bigger than Xbox, Playstation and Switch combined. It’s a platform that generated $3.3 billion in bookings last year and paid $740 million to its developers and creators. The low barriers to entry for developers and immediate access to an audience of 350 million players has made it an appealing proposition for indie developers.

According to Roblox’s most recent estimate, however, there are over 5 million developers on Roblox making it incredibly competitive and difficult to stand out. Furthermore, the nuanced player expectations have left many professional developers scratching their heads wondering why their Candy Crush-inspired game mechanics never gained traction.

Our host, David Taylor sat down with Janzen Madsen (aka Jandel) and Nathan Clemens (aka UndoneBuilder) to share their learnings from 8+ years developing successful games on Roblox. Janzen is the creator of breakout hits such as a dusty trip, Field Trip Z, Wacky Wizards and Gunfight Arena, which collectively have 100,000 concurrent players at the time of this writing. If Janzen were a game, he would be the 8th most popular game on Steam right now. Nathan has launched 24 Roblox games including The Survival Game, City Life, and War Simulator, which have garnered over 850 million play sessions.

These two know how the Roblox meta better than anyone else so I’m excited to see what insights we can glean as we look for success on the most competitive platform in games: Roblox.

This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details.

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Sound design by Gavin Mc Cabe.

Mastering the Roblox Meta

Naavik Gaming Podcast

Mastering the Roblox Meta