Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".

Here’s a glimpse of what you’ll learn:

His Entrepreneurial Journey
Behind the Scenes of the Partnership with Nordstrom
Adapting to Economic Challenges: Business Strategy Adjustments
The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels
Pros and Cons of DTC in the Skincare Industry
Lessons Learned and Insights Gained
Navigating Challenges as an Entrepreneur
"Quit to Win": Inspiration Behind the Book

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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