This podcast episode explores the multifaceted problem of misinformation, ranging from its definition and prevalence to its impact on individuals and the strategies to combat it. It delves into the challenges of quantifying exposure to misinformation, the factors contributing to its spread, and the vulnerabilities of individuals to its influence. The discussion highlights the need for media literacy education, herd immunity against misinformation, and the role of AI in mitigating its spread. Additionally, it underscores the importance of identifying and countering misinformation techniques and the involvement of traditional media in educating the public about these techniques.