How the fitness industry is RAPIDLY evolving. (2:22)
How your business should be a DESIRE, not a necessity. (4:12)
Why the scale model is broken. (6:42)
Why is the quality of coaching going down? (11:55)
Understanding your growth trajectory. (18:20)
Acquisition vs. retention. (23:21)
The difference between a rich vs. poor mindset. (25:25)
Understanding a revolving pricing model. (26:27)
Exclusive vs. inclusive marketing. (35:00)
How the FTC is cracking down on online marketers and how to be compliant. (42:19)
How to compete and win in 2024. (51:36)
Respecting the journey. (58:00)

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